In an effort to pre-empt moves in the publishing marketplace and prepare for upcoming changes, HarperCollins publishing announced yesterday that they are seeking a partner to help them warehouse all of their digital content in a format that will allow them to make it available via their own properties or through the properties of their partners. Could this be a move to protect themselves from the efforts of folks like Google or Amazon or is it meant to bolster those efforts? I guess that time will tell.
HarperCollins gets it?
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